Choosing the right partner for content writing matters more than choosing the cheapest quote. The wrong choice usually costs twice: once for the first attempt and again to fix or rebuild it. These are the questions, warning signs and contract points that separate a reliable company from a risky one.
Questions to ask every company
- Who will write, and do they know our field? A good answer is specific and written down, not a promise on a call.
- How do you research each piece? A good answer is specific and written down, not a promise on a call.
- Will content be fact-checked? A good answer is specific and written down, not a promise on a call.
- Do you include meta titles and internal links? A good answer is specific and written down, not a promise on a call.
- Who owns the content? A good answer is specific and written down, not a promise on a call.
Red flags
- Very cheap bulk articles
- No research brief
- Content copied or spun from other sites
- Pressure to sign quickly with a large upfront payment
- No named person responsible for your project
Freelancer, agency or in-house team?
| Option | Best for | Watch out for |
|---|---|---|
| Freelancer | Small, well-defined tasks and tight budgets | Availability, continuity and limited skills outside one area |
| Software house or agency | Projects needing several skills, deadlines and accountability | Make sure senior people actually work on your project |
| In-house team | Long-term core products with constant work | Hiring time, salaries and management overhead |
What to compare in proposals and contracts
Compare the written scope, milestones and payment schedule, warranty and support, and ownership of code, designs and accounts. The contract should include an NDA, IP assignment on payment, a change-request process and an exit plan with full handover.
Typical price levels to expect
| Level | Price (PKR) | Scope |
|---|---|---|
| Blog post | 4,000 – 15,000 | Per post depending on length and research |
| Website copy | 6,000 – 20,000 | Per page of service or landing copy |
| Content retainer | 60,000 – 200,000 | Monthly content plan and articles |
At RankGhar we put these answers in writing before you commit. See how we deliver content writing, read our process, or ask for a proposal.