Choosing the right partner for Google Ads management matters more than choosing the cheapest quote. The wrong choice usually costs twice: once for the first attempt and again to fix or rebuild it. These are the questions, warning signs and contract points that separate a reliable company from a risky one.
Questions to ask every company
- Will conversion tracking be set up first? A good answer is specific and written down, not a promise on a call.
- Who owns the ad account? A good answer is specific and written down, not a promise on a call.
- How often do you review search terms? A good answer is specific and written down, not a promise on a call.
- What cost per lead do you expect? A good answer is specific and written down, not a promise on a call.
- Will you build landing pages? A good answer is specific and written down, not a promise on a call.
Red flags
- Account owned by the agency
- No conversion tracking
- Only clicks and impressions in reports
- Pressure to sign quickly with a large upfront payment
- No named person responsible for your project
Freelancer, agency or in-house team?
| Option | Best for | Watch out for |
|---|---|---|
| Freelancer | Small, well-defined tasks and tight budgets | Availability, continuity and limited skills outside one area |
| Software house or agency | Projects needing several skills, deadlines and accountability | Make sure senior people actually work on your project |
| In-house team | Long-term core products with constant work | Hiring time, salaries and management overhead |
What to compare in proposals and contracts
Compare the written scope, milestones and payment schedule, warranty and support, and ownership of code, designs and accounts. The contract should include an NDA, IP assignment on payment, a change-request process and an exit plan with full handover.
Typical price levels to expect
| Level | Price (PKR) | Scope |
|---|---|---|
| Starter | 40,000 – 70,000 per month | Search campaigns, per month plus ad spend |
| Growth | 70,000 – 150,000 per month | Search and Performance Max with landing pages, per month |
| Scale | 150,000 – 400,000 per month | Multiple markets and campaign types, per month |
At RankGhar we put these answers in writing before you commit. See how we deliver Google Ads management, read our process, or ask for a proposal.