Choosing the right partner for logo design matters more than choosing the cheapest quote. The wrong choice usually costs twice: once for the first attempt and again to fix or rebuild it. These are the questions, warning signs and contract points that separate a reliable company from a risky one.
Questions to ask every company
- How many concepts and revisions? A good answer is specific and written down, not a promise on a call.
- Will we get vector files? A good answer is specific and written down, not a promise on a call.
- Is copyright transferred? A good answer is specific and written down, not a promise on a call.
- Will the logo work in one colour and small sizes? A good answer is specific and written down, not a promise on a call.
- Can you check similarity with competitors? A good answer is specific and written down, not a promise on a call.
Red flags
- Logos from templates or stock
- No vector files
- Copyright kept by the designer
- Pressure to sign quickly with a large upfront payment
- No named person responsible for your project
Freelancer, agency or in-house team?
| Option | Best for | Watch out for |
|---|---|---|
| Freelancer | Small, well-defined tasks and tight budgets | Availability, continuity and limited skills outside one area |
| Software house or agency | Projects needing several skills, deadlines and accountability | Make sure senior people actually work on your project |
| In-house team | Long-term core products with constant work | Hiring time, salaries and management overhead |
What to compare in proposals and contracts
Compare the written scope, milestones and payment schedule, warranty and support, and ownership of code, designs and accounts. The contract should include an NDA, IP assignment on payment, a change-request process and an exit plan with full handover.
Typical price levels to expect
| Level | Price (PKR) | Scope |
|---|---|---|
| Logo | 30,000 – 80,000 | Three concepts and full file set |
| Logo and stationery | 80,000 – 150,000 | Logo plus business cards, letterhead and social kit |
| Logo system | 150,000 – 300,000 | Logo with mini brand guidelines |
At RankGhar we put these answers in writing before you commit. See how we deliver logo design, read our process, or ask for a proposal.