Choosing the right partner for WordPress development matters more than choosing the cheapest quote. The wrong choice usually costs twice: once for the first attempt and again to fix or rebuild it. These are the questions, warning signs and contract points that separate a reliable company from a risky one.
Questions to ask every company
- How many plugins will the site use, and why each one? A good answer is specific and written down, not a promise on a call.
- Is the theme custom or purchased? A good answer is specific and written down, not a promise on a call.
- How will updates be tested? A good answer is specific and written down, not a promise on a call.
- What PHP version and hosting do you recommend? A good answer is specific and written down, not a promise on a call.
- How will the site be secured? A good answer is specific and written down, not a promise on a call.
Red flags
- A plugin for every small feature
- Editing a purchased theme without a child theme
- No update or backup plan
- Pressure to sign quickly with a large upfront payment
- No named person responsible for your project
Freelancer, agency or in-house team?
| Option | Best for | Watch out for |
|---|---|---|
| Freelancer | Small, well-defined tasks and tight budgets | Availability, continuity and limited skills outside one area |
| Software house or agency | Projects needing several skills, deadlines and accountability | Make sure senior people actually work on your project |
| In-house team | Long-term core products with constant work | Hiring time, salaries and management overhead |
What to compare in proposals and contracts
Compare the written scope, milestones and payment schedule, warranty and support, and ownership of code, designs and accounts. The contract should include an NDA, IP assignment on payment, a change-request process and an exit plan with full handover.
Typical price levels to expect
| Level | Price (PKR) | Scope |
|---|---|---|
| Custom WordPress site | 80,000 – 250,000 | Custom theme and editable blocks |
| WordPress with custom features | 250,000 – 700,000 | Custom plugins, integrations and migration |
| Large publishing site | 700,000 – 2,000,000 | Large archives, performance and editorial workflows |
At RankGhar we put these answers in writing before you commit. See how we deliver WordPress development, read our process, or ask for a proposal.