Choosing the right partner for link building matters more than choosing the cheapest quote. The wrong choice usually costs twice: once for the first attempt and again to fix or rebuild it. These are the questions, warning signs and contract points that separate a reliable company from a risky one.
Questions to ask every company
- Will we see every link you build? A good answer is specific and written down, not a promise on a call.
- How do you vet sites? A good answer is specific and written down, not a promise on a call.
- Do you pay for links? A good answer is specific and written down, not a promise on a call.
- What anchor text will you use? A good answer is specific and written down, not a promise on a call.
- How will you measure impact? A good answer is specific and written down, not a promise on a call.
Red flags
- Packages of hundreds of links for a low price
- Private blog networks
- Exact-match anchors everywhere
- Pressure to sign quickly with a large upfront payment
- No named person responsible for your project
Freelancer, agency or in-house team?
| Option | Best for | Watch out for |
|---|---|---|
| Freelancer | Small, well-defined tasks and tight budgets | Availability, continuity and limited skills outside one area |
| Software house or agency | Projects needing several skills, deadlines and accountability | Make sure senior people actually work on your project |
| In-house team | Long-term core products with constant work | Hiring time, salaries and management overhead |
What to compare in proposals and contracts
Compare the written scope, milestones and payment schedule, warranty and support, and ownership of code, designs and accounts. The contract should include an NDA, IP assignment on payment, a change-request process and an exit plan with full handover.
Typical price levels to expect
| Level | Price (PKR) | Scope |
|---|---|---|
| Starter outreach | 60,000 – 120,000 per month | A few relevant links per month |
| Digital PR | 120,000 – 350,000 per month | Campaigns with linkable assets, per month |
| International PR | 350,000 – 900,000 per month | Multi-market campaigns, per month |
At RankGhar we put these answers in writing before you commit. See how we deliver link building, read our process, or ask for a proposal.