This guide explains link building in plain language for business owners and managers: what it really involves, how to decide what you need, the terms you will hear and what a good outcome looks like.
What link building really involves
Link building earns links from other websites, which signal to Google that your content is trusted.
How to decide what you need
Relevance beats volume: a few links from real sites in your industry outperform many weak ones.
Key terms you will hear
| Term | What it means |
|---|---|
| Backlink | A link from another site to yours. |
| Anchor text | The clickable text of a link. |
| Digital PR | Earning coverage and links through newsworthy content. |
| Referring domain | A unique site linking to you. |
Typical project sizes
| Level | Typical scope |
|---|---|
| Starter outreach | A few relevant links per month |
| Digital PR | Campaigns with linkable assets, per month |
| International PR | Multi-market campaigns, per month |
What success looks like
Success is stronger rankings for competitive pages and referral traffic from respected sites.
Checklist before you start
- Write down the business goal and how you will measure it
- List who will use the result and what they need to do
- Decide who will own the accounts, code and content
- Agree on a budget range and a target launch date
Related reading: Link Building cost in Pakistan and how to choose a link building company. Ready to talk? See our link building service.