Choosing the right partner for website redesign matters more than choosing the cheapest quote. The wrong choice usually costs twice: once for the first attempt and again to fix or rebuild it. These are the questions, warning signs and contract points that separate a reliable company from a risky one.
Questions to ask every company
- How will you protect current rankings? A good answer is specific and written down, not a promise on a call.
- Will every old URL be mapped? A good answer is specific and written down, not a promise on a call.
- How long will you monitor after launch? A good answer is specific and written down, not a promise on a call.
- Which content will be kept, improved or removed? A good answer is specific and written down, not a promise on a call.
- How will analytics continuity be kept? A good answer is specific and written down, not a promise on a call.
Red flags
- No mention of redirects
- Deleting old pages without checking traffic
- Launching with noindex still on
- Pressure to sign quickly with a large upfront payment
- No named person responsible for your project
Freelancer, agency or in-house team?
| Option | Best for | Watch out for |
|---|---|---|
| Freelancer | Small, well-defined tasks and tight budgets | Availability, continuity and limited skills outside one area |
| Software house or agency | Projects needing several skills, deadlines and accountability | Make sure senior people actually work on your project |
| In-house team | Long-term core products with constant work | Hiring time, salaries and management overhead |
What to compare in proposals and contracts
Compare the written scope, milestones and payment schedule, warranty and support, and ownership of code, designs and accounts. The contract should include an NDA, IP assignment on payment, a change-request process and an exit plan with full handover.
Typical price levels to expect
| Level | Price (PKR) | Scope |
|---|---|---|
| Small site redesign | 120,000 – 300,000 | Up to 20 pages with redirects |
| Corporate redesign | 300,000 – 900,000 | Larger sites, new content and integrations |
| Large migration | 900,000 – 3,000,000 | Hundreds of pages, multiple languages or platform change |
At RankGhar we put these answers in writing before you commit. See how we deliver website redesign, read our process, or ask for a proposal.