This guide explains website redesign in plain language for business owners and managers: what it really involves, how to decide what you need, the terms you will hear and what a good outcome looks like.
What website redesign really involves
A redesign changes how a website looks and works while keeping the value it has built, especially search rankings and inbound links.
How to decide what you need
Measure before you change anything: traffic by page, rankings, conversions and speed. Those numbers decide what must be protected.
Key terms you will hear
| Term | What it means |
|---|---|
| URL mapping | Matching every old URL to a new one. |
| Crawl | Scanning a site the way a search engine does. |
| Noindex | A directive that keeps a page out of search results. |
| Content audit | Reviewing pages to keep, improve or remove. |
Typical project sizes
| Level | Typical scope |
|---|---|
| Small site redesign | Up to 20 pages with redirects |
| Corporate redesign | Larger sites, new content and integrations |
| Large migration | Hundreds of pages, multiple languages or platform change |
What success looks like
Success is a modern site with the same or better traffic within weeks, and more enquiries from the same visitors.
Checklist before you start
- Write down the business goal and how you will measure it
- List who will use the result and what they need to do
- Decide who will own the accounts, code and content
- Agree on a budget range and a target launch date
Related reading: Website Redesign cost in Pakistan and how to choose a website redesign company. Ready to talk? See our website redesign service.